designed for fitness and health coaches
Melbourne Mentoring
Hi I’m Ro,
Your coaching mentor, the proud owner of Barbell Babes Brigade and Women In Strength, and a mum who likes to lift heavy. I’ll help you navigate the beautiful chaos of life as a coach and business owner.
How did i become a mentor for coaches?
It was 2013. I’d finished my studies and felt excited about launching my fitness coaching career.
But a sudden jab of reality waited for me. Despite all the time and energy spent getting qualified, I hadn’t been taught how to run a successful business.
Let me be blunt with you - it’s friggin’ hard running a fitness business.
Sometimes the work is relentless and you’ve got no guidance. You’re scrambling to make decisions with zero support.
Sure, your study taught you how to train like a badass. And how to troubleshoot to fix your client’s squat technique.
But do you know how to manage your finances?
Or how to form a dedicated and enthusiastic team of staff?
If you’ve been in the industry for a year or so, you’ll know the highs and lows of trainer life. It’s sad to see talented fitness and health coaches quitting because they can’t deal with it any longer. They just can’t keep going. Their rate ends up being a minimum hourly wage as they try to train people and run a business on empty.
Mentoring wasn’t on my to-do list but it kept calling me
I didn’t have business mentoring as one of my goals. But the need for it couldn’t be ignored.
While running my strength training gym in Coburg North, I watched women burst into the industry. They had hopes and dreams of helping others, starting their own business and creating a happy life for themselves. They dreamt of a business providing freedom and fulfilment for them.
Instead they found confusion. Fear. Defeat.
They came to me. Unburdening their struggles as we talked. Sharing the same struggles and roadblocks. The frustration, the loneliness, the overwhelm.
It’s a kick to the guts and too often a sucker punch blow that breaks us down.
Listening to these strong, capable women confess how miserable they felt made me angry. And determined.
I had the skills and knowledge to help them break free and find triumph. They needed my guidance and I needed to start a revolution in the fitness industry.
Every coach is battling through the same problems
Every coach is guilty of comparing themselves to others. It’s natural to size up the competition. But you can’t get stuck staring at what they’re doing and stop yourself moving forward. You need to use it as inspiration, and then forge your own path.
You expected everything to unfold smoothly after you launched.
And when it didn’t, thoughts started popping up like:
I should be further along.
Why can they get clients and I can’t?!
Is balance even a thing? All these early mornings, late nights and admin in between is exhausting.
How do I even create a business which allows me to take holidays? To have savings?
I just can’t seem to get the results my clients want…maybe I’m not cut out for this.
Then there’s the overwhelming volume of tasks to be done. You don’t even know where to start. You never relax or unwind because there’s always too much to do.
There’s a better way and I’ll teach it to you
When we launch a business, we start by focusing on what we want. It’s good to have a clear vision of what you want to achieve. But it’s easy to miss a vital step in setting up your business – knowing your target market. What does your customer want? I’ll help you discover the answer.
My vision for the fitness industry
The fitness industry needs more women to step up as coaches and business owners.
When women step into the business arena, we bring an unrivalled power and perspective that is a force to be reckoned with.
I believe that every woman deserves to have a successful business that truly serves our clients and bring us fulfilment.
It’s my job to help you create that vision (and the earnings to match).
Together, we can share, educate and explore the challenges that come up as you work towards a fulfilling business.
Ready to boost your business?
Excellent! Work with me, Melbourne’s mentor for fitness and health coaches.
Need a speaker for your next event or want to interview me?
Along with mentoring coaches, I love collaborating with other businesses. Here’s how we could work together:
You want a speaker who’ll show up without putting on a show.
You need an expert to interview for a blog post about fitness, mindset, running a business or just being totally rad.
You’d like to write a guest post for Barbell Babes Brigade.
If it’s not on the list, that’s okay, I’d like to hear your ideas on how we can help each other.
Simply send me an email at rochene@womeninstrength.com.au and I’ll get back to you!
Chat soon,
Rochene
TESTIMONIALS
I’ve been doing mentoring work with Ro for about 5 months and the results that I’ve been getting are out of my expectation.
I had been thinking about starting Semi-Private Program to grow my business but never truly have the courage to start working on it, I had been struggling with my sales skill, I had fears around asking people to pay for the services that I am offering, I doubted my ability as a coach, I struggled to keep good client’s retention rate.
Since I started the mentorship, we have been tackling those struggles one by one. And after just 3 months, my business grew in a way that I never thought would be possible. My 1-ON-1 was 90% booked out, I’ve got 6 out of 9 girls signing up for my Semi-Private Program after 8 weeks of preparation and launching. I’m now a lot more confident in my ability to sell and convert new leads.
The biggest gift I receive from the mentorship is that Ro sees and knows how to explore the potentials in my business and in me as a coach. Given that I am only 10 months into the fitness industry, quite often I feel insecure and I have many self-doubts and second guesses when it comes to growing my business. There are goals and results that appear to be unachievable or still far away from my reach. Ro shows me how we can work towards them by laying out the solid plans and step-by-step actions.
Ro always over delivers and shows everything that she knows from her 8-year experience in business and coaching. The support that I’ve been receiving from Ro is something I can’t find anywhere else. Not only I am receiving guidance, advice, tools and strategies for my business and coaching, but also the support and guidance for my mindset, my personal growth so that I am able to deal with the challenges coming along the way as a nature of being an entrepreneur.
Karla Do
Girls Lift
These past few months have been incredible and invaluable. Ro is unlike any other coach or mentor I have met. She is extremely knowledgeable, intuitive, extremely supportive and above all she genuinely cares. She celebrates the wins with us like their her own and I wouldn't give anything in the world to not have had this time with her!
I've seen not just my business grow and take shape in just a few months but also the changes I have seen in myself, both as a coach and personally. It has changed everything for me. It has shaped a future and a life I have wanted for so long but didn't know how to achieve or was too scared to try for. It's helped me to start building an unshakable foundation both professionally and personally and has illuminated the pathway for me to live and work my life's calling and be my authentic self.
I had started to believe that this would never happen for me, that I would never be able to achieve these things or that it would take another 10 years post university qualifications, but Ro has changed all of that for me!